Embarrassment

(An emotion experienced when) individuals fail to behave in accordance with socially defined scripts and roles and is defined as “the flustering caused by the perception that a flubbed (botched, fumbled) performance, a working consensus of identities, cannot, or in any event, will not, be repaired in time.”

Reference:
Keltner, D., & Buswell, B. N. (1997). Embarrassment: its distinct form and appeasement functions. Psychological Bulletin, 122(3), 250-270.