Emotional Labour

Labour (that) requires one to induce or suppress feeling in order to sustain the outward countenance that produces the proper state of mind in others. Emotional labor may involve enhancing, faking, or suppressing emotions to modify the emotional expression. Generally, emotions are managed in response to the display rules for the organization or job.

Reference:
Hochschild, A.R. (2003). The managed Heart: Commercialization of human feeling (2nd Ed.). Berkeley: University of California Press

Grandey, A. A. (2000). Emotional regulation in the workplace: A new way to conceptualize emotional labor. Journal of Occupational Health Psychology, 5(1), 95-110). doi: 10.1037/1076-8998.5.1.95.